Branch Museum of Design
Varzenal
Sun.Rm
P.F Flyers
Qi Baishi
Artificial Apotheosis
Sunboxes
Estuary
Food & Alienation
Role: Graphic designer, visual identity, layout design, 3D modeling
“Deflection, diversion, rerouting, distortion, misuse, misappropriation, hijacking, or otherwise turning something aside from its normal course or purpose”
Food and Alienation is an art book exploring our relationship with food and how this is mediated by the design of food labels. How can we re-evaluate this relationship to feel more connected with what we eat? While scanning the Lidls, Alberts, and Billas of Prague, an interesting counterbalance began to emerge in comparison to the “blanding” of food in the US. Why does minimlism feel healthy? To question this, I wanted to follow two détournements. The first; a swap of grotesque and sanitary packagings. The second; pushing the grotesque to the extreme.